Hometown

'Today, electronics and automation make mandatory that everybody adjust to the vast global environment as if it were his little hometown.

The artist is the only person who does not shrink from this challenge. He exults in the novelties of perception afforded by innovation. The pain that the ordinary person feels in perceiving the confusion is charged with thrills for the artist in the discovery of new boundaries and territories for the human spirit. He glories in the invention of new identities, corporate and private, that for the political and educational establishments, as for domestic life, bring anarchy and despair.' - McLuhan 1968